Selling Email Lists
If you're thinking of making money by selling email addresses, you have to make sure that you are going about it the right way; the way the emails are collected has to be legitimate as does selling them. When it is your intention to share the emails with a third party, you must let your subscribers know; otherwise, it becomes illegal, which then leads to spam. One of the requirements in this case would be to include a terms and conditions page that lays out the details and informs the subscriber of your intentions with regards to their personal information.
There are no limits to the ways you collect emails, as long as you keep the subscriber's right to privacy in mind. You can provide a newsletter service, where you send your subscribers weekly or monthly updates about your site (or another topic if suitable) or set up contests and prize draws to encourage your visitors to sign up. Many surfers sign up to various news sites that keep them informed on the latest and greatest in their area of interest. This can include search engine news, the latest happenings around the world, deals on clothing, among many other things.
Collecting and selling email lists is a task easy to achieve. All you have to do is offer something of interest and watch your database fill up. Always remember to be just and fair and state your intentions clearly so that there are no questions lingering in your customers' minds as that can often lead to trouble.
When you're selling email lists, you should consider whom you're selling and what the list is worth to them. The best approach is to find out a little about your customer first; this will help you decide the selling price. If the potential buyer is in the same industry as you are, naturally the list will be of more value to them as they will have the opportunity to advertise to a targeted group of traffic. So be smart and get the most for your efforts.